What is missed call marketing and how does it work?

In the current scenario, businesses are trying to maintain their marketing by promoting consistent communication with customers. Missed call marketing is a great way to build, grow, and engage your customer base regularly. Missed calls have become a way for businesses to get people to interact with them. Many businesses these days widely use missed call services for a variety of purposes, enabling customers’ lead generation, call-back service, instant feedback, and mobile verification.

What is the missed call service?

A “missed call” service is a simple way for a customer to contact you without spending money. A missed call to a virtual phone number is usually followed by an SMS alert with the requested information.

The missed call service is a fast and cost-free way to collect customer responses and generate relevant leads for your customers. It enables you to run multiple campaigns at a time. Businesses can share their missed call number with customers through several channels—websites, mobile apps, display ads, and social networks.

The call is processed via auto-dialer, connecting the target audience with either an automated IVR message or a voice bot. Through a missed call, customers can share information simply by giving a missed call to a specific telephone number. It’s an innovative way for businesses to know exactly what is happening in their target market.

How it works

It is simple. You can set up a missed call service with a few clicks.

  1. Number Selection

Choose a Mobile Phone Number: For the campaign, you must first choose a mobile phone number. Select a different number than the business’s customer service phone number for people to leave missed calls on. For example, to check your status, vote for something, etc.

  1. Package selection

The next step is to choose a service plan for the campaign. Choose a service plan based on your needs.

  1. Missed call panel creation

Find the best missed call service provider to create a missed call panel.

  1. Ready to go

Conclusion

Missed call marketing campaigns are one of the easiest ways to give your customers updates. This kind of marketing helps the business to achieve multiple goals at the same time, such as attracting relevant leads, creating brand awareness, analysing different aspects of your campaign through a tracking dashboard, and much more. Missed call alert services are one of the quickest ways to reach a targeted audience. People have also used the missed call feature to cast their vote for their favourite TV show character, or to show their support. It is the most cost-effective and time-efficient approach to increasing engagement and generating quality leads.

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