Sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS) are called SMS Marketing. Whenever an organisation wanted to communicate offers, product updates and other alerts to its customers, SMS marketing is the best way to compliment the rest of the Digital Marketing activities.
Type of SMS Marketing
| Bulk SMS | SMS Gateway | SMS reseller | SMS Marketing |
| Bulk delivery | Bulk SMS API | SMS Short Code | SMS Long Code |
| Instant Message | OTP SMS | Promotional SMS | Transactional SMS |
| Combine Messaging | Customized Messages | Enterprise Messaging | Messaging Solutions |
Benefits of SMS marketing
- High open rates.
- Greater audience reach.
- Instant delivery.
- Customizable Campaigns.
- Boost your business.
- Flexible and reliable SMS marketing.
- Practical and Budget-friendly.
- Staying connected with the customers.
- Fast and Effective.
- Manage time efficiently.
Bulk SMS is a service that enables sending a large number of SMS messages to a broad audience all at once. The Bulk SMS Service is the easiest way to stay connected with your most massive audience in just a minute. With SMS Send, you can schedule and broadcast customised messages to groups or individual recipients. Message templates can be created for regular communications. SMS marketing is one of the fastest ways to get your messages across to the highest percentage of the audience, and that too, within the first few minutes. Within five seconds of delivery, 98 percent of all SMS messages are opened and read. The Bulk SMS Service is one of the most convenient and preferable ways to promote your brand name.
Advantages of Bulk SMS
With the help of Bulk SMS, you can create marketing programs and campaigns with the aim of reaching maximum individuals within your target segment. The focus can be on the people who are most likely to access your product or service.
The best part is that SMS brings an urgency and immediacy to the message and has a much higher rate of viewership than Email or Direct Mail.
The engagement is instant and the response is nearly automatic and the results are immediately visible.
Promotional and transactional messages that appeal to customers with embedded dynamic scripts help customers access further detailed information and help them make an informed decision.
SMS messages have strong call-to-action, can be scheduled for optimum view and directed to certain groups of people. Website links can be added to accelerate the response.
Features
| TrackResponse You can analyze and manage the response and engagement of a whole lot of campaigns. You can get push reports to your Email and can view the results on the go on your mobile. | Multiple Campaigns You can run multiple SMS campaigns simultaneously. At the same time, you and ensure that there are no overlaps. This means that you can gauge the effectiveness of different messages. |
| Market Efficiently Bulk SMS is one of the most powerful marketing tools. You can boost sales very quickly, capture leads for further follow-up, and provide vital information to customers and clients or the intended individuals, and more. | Multiple Time Slots The SMS campaign can be scheduled for a time of your choice and convenience. There are options for selecting multiple time slots or running multiple campaigns in the same slot. |
| Multiply Performance The Bulk SMS campaign can be automated by integration with Google Suite, Zoho, or the CRM software that you already use for your business. | Transactional Messages The need for transactional messages has grown in recent times. With E-com businesses booming, there is a growing need for promotional offer messages, OTP alerts, etc. |
Advantages of Our Services
- Dedicated Servers for seamless traffic management
- Global service coverage – wide network support
- High Volume traffic support
- 99% uptime, faster, cheaper, easy to use
- Open Technologies and multiple interfaces – Web, API, etc…
- Well maintained MIS for track management
- Database Support: Segment Database can be provided as per requirements.
Promotional SMS
These are SMS which are sent with the objective of promoting your product or service. This category includes any sales & marketing messages which may or may not be solicited by the recipient. Promotional SMS can be send only from 9AM to 9PM and only to numbers that are not on the NDNC registry (DND numbers).Transactional SMS
These are messages which are sent to your customer to pass on information necessary for using your product or service. For Example: Information sent to its customer’s by the Bank or financial institution or insurance company etc.In today’s digital world, customers want to call, email, and SMS companies with whom they do business. In order to connect with customers effectively, inbound SMS plays a vital role. Inbound text messaging enables customers to reach you through their desired channel, which helps to create a positive customer experience. To run an inbound campaign, you need a reply number. This can be either a virtual mobile number or a short code. Once you’re set up with your reply number, you can publish your number on your website, in ads, or in-store. People will text you using their mobile phones, and you can add them to your opt-in list.
Some of these inbound campaigns can be fully automated where the customer can send out a specific text message indicating their preferences. Through this, the system can register the interest of the customer and take necessary action, like calling back or sending out product information, etc. And also, inbound SMS is a cost-effective solution for all your business needs. This is why many brands use the potential of SMS as a cross-channel bridge of communication.
Advantages of Our Incoming Services
- Unique national easy reach SMS identity
- Automated two-way messaging
- Easy to configure auto response / UR response
- Keyword / Sub-Keyword facility for multiple types of Queries Processing
- Easy Integration in to website ODBC data
- Multiple Options: Wide range of services to choice from
- Revenue sharing mechanism for huge inflow volume
- Hassle-free Always-Up SMS Service:
- Detailed listing of callers for post-sales promotion.
- Wider and known Brand Equity:
Short Code
A Short code number is 4/5/6 digits national access number that avails ease of remembering and multi-operator support. All Short codes are available in respective country amongst majority of the cellular operators. Messages sent to short code numbers are charged at Premium Rate (Rate Higher than regular SMS sending Rate as set by Operator).
Long Code
A Long code number is 10 digit country wide GSM cellular mobile numbers irrespective of operator tie-up and special settings. All SMS sent to Long code numbers are charged on normal rates as per sender’s billing plan.
Keyword & Sub-Keyword
A SMS message contains up to 160 characters in it and therefore to distinguish exact query and requirement, we assign some fix words to our services. Such words assigned to unify query / requirement is known as SMS Keyword and Sub-Keyword is word(s) used for further categorization of service inputs.
How it Works
Before starting to send SMS, you should follow the steps given below.
DLT Registration
Ready to go
Why Adlinks Technologies
Adlinks technologies have been active in the telecommunication field for over 14 years. One of the biggest advantages of Adlinks bulk messaging is that it has the ability to reach almost anyone, anywhere in the world, with minimal effort and low cost. The platform of the Adlinks SMS service support multi-language SMS. The Adlinks team understands the various language issues faced by different individuals and hence provides a Unicode feature. We also guarantee the best delivery rates based on TRAI regulations.
